Industrial Applications

As a specialist in concrete flooring rehab and coatings, Industrial Applications has ample experience and vertical expertise. Their challenge was communicating, displaying and demonstrating these attributes online. They had a mom-and-pop looking website that failed at marketing their services or properly representing the company’s true size and capabilities. 

The Brand Constructors researched their business and industry, determined appropriate layout and direction, designed and built custom site architecture and then worked closely with Industrial Applications’ team to generate on-brand content, imagery and videography. Together, we successfully published a modern and sophisticated website designed through an elevated UX to showcase everything the company can do.

This project has more than doubled website traffic volume since its launch date and is generating business inquiries from markets across several states. Industrial Applications has retained TBC to create SOQ, trade show banners, additional online marketing tools, and has assisted in creating/promoting several sub-brands.